10 tips for better print design
Here we going to present 10 tips for better print design:
THE BLEED AREA
The bleed area means that components or pictures of a document that touch the edge of a page. When a print style has a bleed area, it means that the whole document should be printed on a larger sheet of paper and then the sides must be trimmed down.
For example, if you are working on a leaflet that has pictures that touch the sides of the pages, you need to print it on a little larger document so that the printer can easily cut-off the sides without touching the images. The breed area has standard 3mm length but can vary.
THINK OUTSIDE THE LINES
The human mind is capable of doing wonders. Our minds view the broader picture and fill in the gaps. You can make excellent creative use of paper by doing it professionally. Just keep in mind that print of your design does not necessarily have to end at the very edge of the page. You can leave some space and be creative to utilise that in an artistic manner.
When designing a print which is text rich such as a booklet or a leaflet, always keep in mind that your text is the most important thing. Readability is more important than the actual text. So, make sure you put a lot of effort in the content and making it ‘eye-catching' as well.
THE OVERPRINT OPTION
If you have a limited budget when working on a print design you can get creative and explore options with the colours that you already have. You can overlap different colours to give a splendid tone to your design. You must know beforehand that which colour works out best with which colour.
TYPOGRAPHY IN YOUR DESIGN
Typography is the single most important element in the success of your print design. You should prioritize readability when choosing a font or colour. If you chose colours or fonts which make the text difficult to read, then no matter how good you design them it will remain unappealing. Carefully select the header font and match it with the font you've selected for the body of the document. Whatever colour schemes and fonts you use they must be pleasing to the eye. Don't go after what you want to see in the print design. Go for what the audience and the public want.
DON'T STICK TO A SINGLE PAPER SIZE
You have to be creative in any single step of your design. When choosing a paper, don't limit yourself to the standard A4 size sheet, you can explore other options by talking to the printing company because it is always better to look for professional help.
ALWAYS KEEP TO THE GRID
You will have to make good use of the grids to get a good design. Grids are the basic thing and your whole design develops on these. There are many options to select from. So, make sure you get the most suitable.
INVERT TO MAKE AN IMPACT
Invert is another option that you can play with. Select white on black or any dark colour which will make the design eye-catching. But, special care has to be taken using invert technique on smaller fonts as the ink spreads a bit on the paper and the print might look shabby. Therefore, seeking professional help from printing companies is essential.
A photograph is the heart of the document. Where a brilliant image can beautify your design, a low quality or a pixelated image will ruin it. It seems unprofessional when a low-resolution image is used on a print design. The reason why high-quality photographs are necessary is that the image is the first thing noticed on a print design. And we've all heard about that proverb, "First impression is the last impression".
CONTENT: LESSER THE BETTER
Don't clutter your design with text. As Shakespeare said, "Brevity is the soul of wit". Keep what is indispensable and omit what is not necessary. Always remember that cluttering your design with text will render it bland and unappealing.